The House of FULL OF GRACE

Press & Media

PRESS & MEDIA

FULL OF GRACE is an independent men's grooming and fragrance house bringing beard care, skin-conscious formulation and Eau de Parfum into one considered ritual.

About the House

The collection includes Oud Throne Beard Oil, Fragrance-Free Beard Oil, Oud Throne and APERION Eau de Parfum, and the Oud Throne Grooming System. The house pairs deliberate product development with a restrained black-and-gold visual language and the principle “For All Bearded Mankind.”

Brand Facts

  • Founder: Clyde Grace
  • Category: Men's grooming and fragrance
  • Signature beard oil: Oud Throne, formulated with 22 botanical oils
  • Fragrance-free option: Made without added fragrance or essential oils
  • Fragrance collection: Oud Throne and APERION Eau de Parfum
  • Website: fullofgraceinc.com

Industry Presence

Exhibited at Cosmoprof North America Las Vegas 2025.

Editorial Angles

  • The relationship between beard care and personal fragrance
  • Fragrance-free grooming for men who prefer neutral layering
  • Building an independent premium men's grooming and fragrance house
  • Formulation transparency and the role of different oils in beard care

Press Requests

High-resolution product imagery, samples, background information and founder interview availability may be requested for legitimate editorial use.

Contact FULL OF GRACE for press inquiries